Their decision to pull peanut-containing products from shelves during the salmonella scare last year reflects not only good business sense, but also their commitment to quality; at the time of the recall, not a single case had been linked to Kellogg's products (Hoaks 2008).
After Sales Service
Auto manufacturers -- especially American ones -- have come under a lot of deserved fire recently for certain failed business strategies, but GM's warranty has always been well viewed by consumers and has only increased in the scope and depth of its coverage in the past few months (GM 2009). In addition to the standard 100,000-mile powertrain warranty and complimentary roadside assistance already offered by GM, their new sixty day satisfaction guarantee allows consumer to give back or trade in any GM car purchased (GM 2009). This type of after-sales service might not be enough to pull GM quickly out of the whole it feel into along with the other in the Big Three, but it is certainly an effective strategy to start out with.
Broad Product Line
Johnson & Johnson is the behemoth of the healthcare industry; in addition to their JNJ products they also own Listerine, Tylenol, Neutrogena, and other well-known brands. It is the diversity of their products within this retail area that has in part led to their success, as the costs of developing new pharmaceuticals, which...
When pharmaceuticals go off patent, revenue drops dramatically, and it is the broad base of JNJ's product line -- as well as their ability to develop and introduce new products -- the keeps the company strong (Gaudet 2009).
References
Alagse. (2009). "Customer focused low cost leadership strategy." Accessed 20 September 2009. http://www.alagse.com/strategy/s10.php
Fair, M. (2002). "The history of Amazon. Accessed 20 September 2009. http://www.essortment.com/hobbies/historyamazonc_ttas.htm
Gaudet, B. (2009). "Johnson & Johnson: Strong Pipeline, Compelling Valuation." Accessed 20 September 2009. http://seekingalpha.com/article/139532-johnson-johnson-strong-pipeline-compelling-valuation
General Motors Warranty. (2009). Accessed 20 September 2009. http://www.gm.com/experience/warrantyandquality/
Hoaks, T. (2008). "Kellog's recalls Keebler crackers and more -- salmonella." Accessed 20 September 2009. http://www.examiner.com/x-2430-Science-Examiner~y2009m1d17-Kellogs-recalls-Keebler-crackers-and-more -- salmonella
Tunbridge, N. (2008). "Product diversification key to long-term growth." Accessed 20 September 2009. http://www.gulfnews.com/business/Commerce/10185500.html
